New Delhi. Before watching a video on Google-owned video sharing platform YouTube, you can get to see 5 unskippable ads, that is, 5 ads will run before the original video, which you cannot even skip. Popular video streaming platform YouTube is currently testing this feature so that it can be made a reality soon.
Many users angry
Currently, YouTube shows 2 unskippable ads to its free users simultaneously. But it seems that 5 ads have left many people upset. Many users have expressed their displeasure on Twitter.
What is company statement
Following users’ tweets on long ads, YouTube tweeted saying that this will not happen with all videos and that the ads will not be too long. The video streaming platform has confirmed that each ad will only be 6 seconds long and not more than that. It basically suggests that if there are 5 ads, a person has to wait for around 30 seconds to continue watching the video on YouTube.
hmm…this may happen with a certain type of ad format called bumper ads, since they’re only up to 6 seconds long. if you’d like, you can send feedback directly from YouTube via the send feedback tool
— TeamYouTube (@TeamYouTube) September 7, 2022
Many users have tweeted about the new ad policy. Responding to the tweet, the company has said that this new ad format is called Bumper AIDS. These are only for 6 seconds.
FIRST PUBLISHED : September 15, 2022, 17:57 IST