Ballenciaga is known for its innovations in modern clothing and fashion.
Spanish-born Cristóbal Balenciaga started Balenciaga in 1937 in Paris.
Under the agreement, RBL will be the sole partner of Ballenciaga in India.
New Delhi. Reliance Brands Limited ie RBL (Reliance Brands Limited), a subsidiary of Reliance Retail Ventures Limited, has signed a strategic agreement with Balenciaga to bring the world’s super luxury brand to the Indian markets. Under this long-term franchise agreement, RBL will be the sole partner of Balenciaga in India.
Ballenciaga was started in Paris in 1937.
Spanish-born Cristóbal Ballenciaga started the company in Paris in 1937. Ballenciaga is a big name in the fashion world, known for its modern clothing and innovations in fashion. Demna has been the Artistic Director of Ballenciaga since 2015 and since then Ballenciaga has been scaling new heights. Bolenciaga’s collection includes a wide range of ready-to-wear clothing and accessories for both men and women.
Few brands embrace the same creativity as Bolenciaga
Expressing happiness over the tie-up, Darshan Mehta, MD, Reliance Brands Ltd. said, “Few brands in the world have truly embraced the creativity of Bollenciaga. He has achieved a special place in the world through his best and simple creations. This is the best time to introduce the brand to the country as the Indian luxury consumer has matured and is using fashion as a creative expression of their personality.”
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FIRST PUBLISHED : August 04, 2022, 19:07 IST